Molag Bal is the Daedric prince of Rape, Domination and the Enslavement of Mortals. As the main antagonist in The Elder Scrolls: Online, he will be attempting to pull Tamriel into his realm of Oblivion, Coldharbour, while the Dragonfires are cold. Molag Bal has already stolen the souls of players, forbidding them to die. To reclaim your soul, you must save Tamriel from the Prince's clutches.
At the beginning of the game, players will join one of three factions that not only oppose the Imperials and Molag Bal's undead army, but will also battle one another for the imperial throne.